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December 15, 2023•8 min read•Business Strategy

Choosing the Right Website Technology for Your Business Growth

Choosing the Right Website Technology for Your Business Growth

Your website is often the first impression potential customers have of your business. But with so many different ways to build websites today, how do you choose the technology that will actually help your business grow?

Fast-Loading Websites Get More Customers

Here's a fact that might surprise you: if your website takes more than 3 seconds to load, you're losing half your potential customers. Modern website technologies can make your site lightning-fast, which means more visitors stick around to learn about your business.

When we build websites using advanced frameworks, your pages load almost instantly. This isn't just good for user experience—Google actually ranks fast websites higher in search results.

Show Up Higher on Google

Some website technologies are built with Google in mind. These platforms automatically create the technical foundation that search engines love, including:

  • Pages that load immediately when someone clicks from Google
  • Properly structured content that search engines can easily understand
  • Automatic optimization for mobile devices (where most of your customers are browsing)

    • This means your business shows up higher in search results without you having to become an SEO expert.

    When Simple is Better

    Not every business needs the most advanced website technology. A simple, well-designed website might be perfect if:

  • You're a local service business with straightforward needs
  • You mainly need an online brochure to showcase your services
  • You're just starting out and want to keep costs low
  • You don't plan to add complex features like online booking or e-commerce

    • When You Need Advanced Features

    More sophisticated website technology makes sense when:

  • You want to rank #1 on Google for competitive search terms
  • You need your website to handle high traffic without slowing down
  • You plan to add features like customer portals, online scheduling, or e-commerce
  • You're competing against larger businesses with professional websites

    • The Bottom Line

    The right website technology depends on your business goals, not what's trendy in the tech world. A professional web developer should explain the options in plain English and recommend what makes sense for your specific situation and budget.

    The most important thing? Your website should load fast, look professional on mobile devices, and help potential customers find you on Google.

    **Ready to discuss which website approach is right for your business? Book a free 30-minute consultation where we'll review your current site and recommend the best path forward for your goals and budget.**